Product Positioning

At Education Partners, prior to establishing a product positioning plan, we conduct a careful product analysis through an onboarding process with our clients. This allows us to determine product fit, collaborate on target segments and of our network, and strategically position solutions according to customer fit. By strategically positioning our solutions based on customer fit and leveraging innovation, we aim to maximize the impact on student outcomes.

As your partners, we are committed to providing valuable feedback to strengthen your marketing message. We offer guidance on budget trends and availability, leveraging our research, white papers, and case studies to enhance your brand equity. Furthermore, we foster relationships with K-12 regional and national target accounts, facilitating increased engagement and partnership opportunities.

In response to the evolving marketplace, which increasingly emphasizes outcome-based contracting, we are equipped to support you in navigating this shift. We understand the importance of aligning your solutions with measurable outcomes, and we will assist you in adapting your strategies accordingly.

Working closely with your leadership and sales team, we will assess opportunities to accelerate the sales process and engage with districts that can truly benefit from the thoughtful positioning of your solutions. Our collaborative efforts aim to maximize the positive impact on student outcomes, ensuring that your products are effectively reaching and benefiting the intended audience.